| English | Russian |
| ad campaign audit | аудит рекламной кампании |
| campaign activity | действие кампании (An activity performed, or to be performed, by a user for planning or running a campaign. A campaign activity includes additional, campaign-specific information, such as budgets and vendor names) |
| Campaign Builder | средство Campaign Builder (A tool which allows partners to assemble their own marketing campaigns using a series of pre-created marketing materials) |
| campaign code | код кампании (An identifier, usually made up of numbers or letters, such as 1234 or Early Spring, for a marketing campaign. The campaign code is another way to identify a marketing campaign distinct from the name of the marketing campaign) |
| campaign goaling | определение целей кампании (Determining the number of ads to deliver in a specified amount of time. You can goal by any event, such as clicks or amount sold) |
| campaign item | элемент кампании (A communication vehicle that contributes to the specified result of a campaign. You can create three types of campaign items in Commerce Server: ads, direct mail, or discounts. You can use third-party products to create additional types of campaign items) |
| campaign response | отклик от кампании (A reply by a recipient of a campaign activity. Campaign responses can result from many channels, including e-mail, telephone, and fax) |
| Campaign Type | тип кампании (The field in a Campaign form in which you can select the type of campaign that is being run. Possible types are Advertisement, Direct Marketing, Event, and Other) |
| marketing campaign | маркетинговая кампания (A marketing program designed to accomplish a specific result, such as introducing a new product or increasing market share. The main way to accomplish this result is through communicating the benefits of a product or service to people and businesses. Campaigns often include more than one communication method, such as print advertisements, promotional discounts, and direct mail) |
| Marketing Campaign Planning | планирование маркетинговой кампании (A template that outlines the various considerations you might need in order to plan a marketing campaign in your organization. Planning a marketing campaign begins with understanding you position in the marketplace and ends with collecting data and analyzing campaign effectiveness) |
| quick campaign | быстрая кампания (A communication method that creates a single activity for distribution to a group of marketing lists, accounts, contacts, or leads. Contrast with a campaign, which supports an end-to-end marketing program that has multiple activities) |
| Record a closed campaign response | Записать закрытый отклик от кампании (Check box that indicates if the user wants to create a campaign response based on the information that is included in the opportunity) |
