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| English | Russian |
| built on innovation | создано на основе инновационных разработок (translator911) |
| disruptive innovation | подрывные инновации (K48) |
| disruptive innovation | принципиальное инновационное решение (disruptive innovation involves: turning non-consumers into consumers, changing how performance is measured, changing the business model of the industry incumbents. some use as a synonym for "big innovation"; others equate it with novelty. Beforeyouaccuseme) |
| drive innovation | будьте новатором (Georgy Moiseenko) |
| innovation marketing | инновационный маркетинг (Sergei Aprelikov) |
| market of innovations | рынок инноваций (Sergei Aprelikov) |
| product innovation approach | совершенствование товаров (AFilinovTranslation) |
| value innovation | инновация ценности (W. Chan Kim, Renée Mauborgne Blue Ocean Strategy ajkrylova) |