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| Russian | English |
| количество потенциальных клиентов | customer potential (zhvir) |
| круг потенциальных клиентов | target market (A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market. WK Alexander Demidov) |
| круг потенциальных клиентов | target audience (A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). WK Alexander Demidov) |
| потенциальный клиент | perspective customer (driven) |
| потенциальный клиент | target customer (Tribunskiy) |
| реклама продукции путём адресной рассылки по почте рекламных материалов конкретным потенциальным клиентам | direct mail (Александр Рыжов) |
| список потенциальных клиентов | sucker list (highbery) |
| телефонные звонки сотрудников брокерской фирмы потенциальным клиентам | dialing for dollars ("холодные" звонки LiBrrra) |