bill oneself(as something/someone: Internships.com bills itself as the world's largest internship marketplace. • or a place that billed itself as a major international wire service and news agency, there didn't seem to be much experience at the top.pivoine)
project itself as(On the one hand, China has not condemned Russia's actions... On the other, China isn't happy about what the war has done to the global economy. It projects itself as neutral on the Ukraine issue...npr.orgI. Havkin)
positions itself as(e.g. Intel positions itself as the heart of autonomous vehicles. Dartmouth College positions itself as a green technology frontrunner. yurtranslate23)
bill oneself(Internships.com bills itself as the world's largest internship marketplace =Internships.com описывает себя как самый большой в мире рынок стажировочной практики pivoine)