brand's creative concept(It has the twin objectives of raising awareness of Mini Jammie Dodgers to the levels of the better known standard Dodger and creating a buzz around the brand's creative concept of "Jam Wrestling" among kids and mums alike ... The agency won the contract as part of a three-way pitch, and has been asked to bring to life the brand's creative concept of a single drop of coffee suspended in mid-air. Our network of industry professionals, promoters, artists, producers and industry stakeholders can help you establish and develop your brand's creative concept to successfully target your customers, persuade them to buy your brand and build long-term brand loyalty. The Givenchy 2010 Sunglasses collection, in line with the brand's creative concept, is aimed at the woman who demands a strong personality with all of the charm of true femininity, sophistication and subtlety. Alexander Demidov)
brand idea(A Brand Idea is a thought/idea captured in a simple but meaningful phrase that expresses the essence of a brand. It defines the brand and acts as the central driving concept that the brand architecture is constructed from. quora.comAlexander Demidov)
