| Russian | English |
| аутентичность бренда | brand authenticity (Ремедиос_П) |
| безопасность бренда | brand safety (Volha13) |
| бренд-атрибут образа жизни | lifestyle brand (Levairia) |
| бренд, воплощающий определённый образ жизни | lifestyle brand (Levairia) |
| бренд жевательной резинки | orbit (mardonq) |
| бренд-конкурент | competing brand (Alexander Demidov) |
| бренд-менеджер | brand manager (Denis Lebedev) |
| бренд-менеджер | brand executive (smiling_red) |
| бренд образа жизни | lifestyle brand (Levairia) |
| бренд потребительских товаров | consumer brand (Moscowtran) |
| бренд товаров для ухода за домом | cleaning brand (sankozh) |
| Бренда Ли | Brenda Lee (амер. вокалистка в стиле кантри и рок-н-ролл, композитор, продюсер, киноактриса) |
| брендированная стена, бренд волл, бекстейдж, стенд фон для фотографирования | brand wall (Nadinn) |
| бренды компаний, производящих пищевую продукцию | food brands (lister) |
| бренды косметики масс-маркет | mass-market cosmetics brands (Alexander Demidov) |
| вино в меню под брендом ресторана | house wine (Mr. Lite) |
| вице-президент по управлению брендом | vice president of brand (sankozh) |
| всемирно известный бренд | world-renowned brand (Kapita) |
| выпускать продукт под брендом | brand a product (Aslandado) |
| голос бренда | brand voice (sankozh) |
| громкий бренд | vibrant brand (динамично развивающийся бренд dimock) |
| динамично развивающийся бренд | vibrant brand (dimock) |
| директор по развитию бренда | Chief Branding Officer (Levairia) |
| директор по развитию бренда | CBO (Chief Branding Officer Levairia) |
| зарекомендовавший себя бренд | established brand (hellamarama) |
| защита бренда | brand safety (Volha13) |
| зонтичный бренд | umbrella brand (маркетинг – термин для обозначения торговой марки, под которой идёт выпуск и продвижение не одного товара, а целой товарной группы askandy) |
| известные бренды | household brands (rain-i) |
| известный бренд | household name (ИринаР) |
| импортный бренд | imported brand (nifella) |
| использование бренда-рекламодателя для брендирования продукции отдельного товарного бренда или суббренда | endorser (KseniyaVelikaya) |
| красивые, но голословные заявления об этической миссии бренда | purpose-washing (Ремедиос_П) |
| креативная концепция бренда | brand's creative concept (It has the twin objectives of raising awareness of Mini Jammie Dodgers to the levels of the better known standard Dodger and creating a buzz around the brand's creative concept of "Jam Wrestling" among kids and mums alike ... The agency won the contract as part of a three-way pitch, and has been asked to bring to life the brand's creative concept of a single drop of coffee suspended in mid-air. Our network of industry professionals, promoters, artists, producers and industry stakeholders can help you establish and develop your brand's creative concept to successfully target your customers, persuade them to buy your brand and build long-term brand loyalty. The Givenchy 2010 Sunglasses collection, in line with the brand's creative concept, is aimed at the woman who demands a strong personality with all of the charm of true femininity, sophistication and subtlety. Alexander Demidov) |
| креативная концепция бренда | brand idea (A Brand Idea is a thought/idea captured in a simple but meaningful phrase that expresses the essence of a brand. It defines the brand and acts as the central driving concept that the brand architecture is constructed from.  quora.com Alexander Demidov) |
| культовый бренд | iconic brand (felog) |
| лицо бренда | spokesperson (e.g. L'Oreal announces Lara Stone as a new spokesperson Moscowtran) |
| лояльность к бренду | brand loyalty (bookworm) |
| мировые бренды | household brands (rain-i) |
| наименование торгового бренда | brand name (Alexander Demidov) |
| новый продукт под старым брендом | spin-off (wikipedia.org Eranwen) |
| образ бренда | brand identity (ssn) |
| основные цвета бренда | main brand colours (The main brand colours are Oxford blue (Pantone® 282*), Sky blue (Pantone 291*), and Maroon (Pantone 202*) ... Alexander Demidov) |
| основные цвета бренда | brand colour scheme (Now that you're starting to think intentionally about how to match your business' values and the emotions you want to evoke from your audience with your brand colours, let's take a look at how to put colours together to generate your brand's colour scheme. Your brand's colour scheme is the mix of colours that make up your your brand identity. It sets the overall mood for your brand. Ideally, you have no more than three brand colours that make up your colour scheme–one dominant and two supporting colours. There are three types of colour schemes: monochromatic, analogous, and complementary. jamieleigh.com Alexander Demidov) |
| отечественные бренды | in-house brands (Aslandado) |
| переводить под бренд | rebrand (The group said its better-than-expected Christmas would cover the cost of rebranding its shops as GAME and changing the company name to ... Alexander Demidov) |
| повышение узнаваемости бренда | building of brand awareness (Пахно Е.А.) |
| под брендом | under the banner (LadaP) |
| под новым брендом | rebranded as (Alexander Demidov) |
| под собственным брендом | one's own branded (Ремедиос_П) |
| поддерживать престиж бренда | uphold a brand (sankozh) |
| популяризация бренда | brand communications (Hirudora) |
| построение HR-бренда | HR branding (Ремедиос_П) |
| построить бренд | build a brand (Seafarer) |
| предпочтение бренда | brand preference (triumfov) |
| представитель бренда | brand ambassador (proz.com Andrew052) |
| престижные бренды | high-end labels (sankozh) |
| приверженность бренду | brand loyalty (Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com proz.com Elina Semykina) |
| проектирование бренда | brand brief (Linera) |
| развитие бренда | brand evolution (24lh) |
| разрабатывать бренда | build the brand (Tiesto) |
| раскрутка бренда, компании и т.п. как "прогрессивного" | wokewashing (plushkina) |
| расширение бренда | spin-off (Eranwen) |
| реклама на бренд | brand bidding traffic (Brand bidding is the practice of bidding on the brand terms of a third party, so your ads appear when their brand is entered as a search term. For example, an insurance company X might bid on the brand term ‘Aviva'. The idea is to grab traffic on the brand term and redirect it to your own site. The brand bidder's reasoning is that if they can write a sufficiently eye-catching, memorable ad, the web user will click on it, arrive at their site and choose their product instead of those of the brand owner they originally searched for. The aim is diversion, in both the psychological and user-journey senses of the word. abccopywriting.com Alexander Demidov) |
| реклама на бренд | brand bidding (The term brand bidding is the practice of bidding on your own brand terms, or those of a third party so your ads appear when that brand is entered as a search term. Any company wishing to advertise may book certain keywords, which will then trigger ads in the search engine. onpage.org Alexander Demidov) |
| руководство по использованию бренда | brand guidelines (nerzig) |
| самостоятельный бренд | freestanding brand (Syrira) |
| создание бренда | brand creation (tlumach) |
| суть бренда | brand essence (Ремедиос_П) |
| текстовая часть бренда | brandname (Vicomte) |
| товары с символикой бренда | merch (Марчихин) |
| торговый бренд | name brand (1. A trademark or distinctive name identifying a product or manufacturer. 2. A product or manufacturer having a name brand. AHD Alexander Demidov) |
| узнаваемость бренда | brand recognition (tlumach) |
| узнаваемость бренда без подсказки | unaided brand awareness (Ремедиос_П) |
| узнаваемый всеми бренд | household name (ИринаР) |
| философия бренда | brand's DNA (YOZ) |
| формирование образа бренда | brand shaping (Alexander Demidov) |
| чтобы превратить одинокую мичиганскую пиццерию в мировой бренд с миллиардными оборотами, нужна огромная воля | it takes a singular sense of purpose to turn a lone Michigan pizza joint into a multibillion-dollar global brand |
| широко популярный бренд | world-renowned brand (товарный знак, торговая марка Kapita) |
| эволюция бренда | brand evolution (24lh) |
| эко-осознанный бренд | eco-aware brand (ориентированный на охрану окружающей среды и здоровьесбережение СЮШ) |
| элемент визуальной идентификации бренда | brand identity visual (Alexander Demidov) |
| элитный бренд | high-end brand (Morning93) |
