кобрендирование(The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience. WT Alexander Demidov)
брендинг работодателя(the image of the organization as a great place to work' in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders). (wiki) Alexander Demidov)
