фирменный логотип(If your brand identity could talk, what would it say about your business or product? Make certain it says all the right things with a distinctive brand logo that works ... Alexander Demidov)
фирменная плашка(Pictorial marks (or logo symbols) A pictorial mark (sometimes called a brand marks or logo symbol) is an icon–or graphic-based design. It's probably the image that comes to mind when you think "logo": the iconic Apple logo, the Twitter bird, the Target bullseye. Alexander Demidov)
