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| Subject | Russian | English |
| gen. | это надо было видеть! На это стоило посмотреть | sight to behold (slater667) |
| fig.of.sp. | это надо видеть | words can't do it justice (4uzhoj) |
| gen. | это надо видеть! | must be seen to be believed (so extreme that it is difficult to accept: Our spacious new offices must be seen to be believed! Bullfinch) |
| gen. | это надо видеть! | have to be seen to be believed (if something has to be seen to be believed, it is so surprising or shocking that it is difficult to believe: The devastation had to be seen to be believed. Bullfinch) |