| Subject | Russian | English |
| inf. | по сарафанному радио | on the grapevine (Wakeful dormouse) |
| inf. | по сарафанному радио | on the bamboo grapevine (MichaelBurov) |
| inf. | по сарафанному радио | through the grapevine (Wakeful dormouse) |
| gen. | сарафанное радио | grape-vine (Alexander Demidov) |
| gen. | сарафанное радио | rumour mill (MichaelBurov) |
| gen. | сарафанное радио | word of mouth marketing (Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal communication. BD Alexander Demidov) |
| gen. | сарафанное радио | word of mouth (olga.greenwood) |
| gen. | сарафанное радио | word gets around (driven) |
| inf. | сарафанное радио | grapevine (hear something on the grapevine to hear about something because the information has been passed from one person to another in conversation: I heard about his resignation on the grapevine. LDCE Alexander Demidov) |
| inf., humor. | сарафанное радио | jungle telegraph (An informal means of communication or information, especially gossip. Used most commonly in the phrase "hear (something) on the jungle telegraph." (Analogous to "hear (something) through the grapevine.") Primarily heard in UK: I heard on the jungle telegraph that Stacy and Mark are getting a divorce! • A: "How do you know the company is going bust?" B: "I heard it on the jungle telegraph."  thefreedictionary.com Alexander Demidov) |
| inf. | сарафанное радио | latrine wireless (latrine wireless is the free exchange of information and gossip at the general toilet facilities: It came over the latrine wireless. Anglophile) |
| austral. | сарафанное радио | mulga wire (Anglophile) |
| mil., lingo | сарафанное радио | grapevine (MichaelBurov) |
| idiom. | сарафанное радио | Viral radio (Alex_UmABC) |
| idiom. | сарафанное радио | scuttlebutt (4uzhoj) |
| Canada | сарафанное радио | moccasin radio (bojana) |
| market. | сарафанное радио | buzz marketing (Трунов Влас) |
| Canada | сарафанное радио | moccasin telegraph (bojana) |
| idiom. | сарафанное радио | word-of-mouth advertising |
| inf. | сарафанное радио | bamboo wireless (MichaelBurov) |
| inf. | сарафанное радио | grapevine (MichaelBurov) |
| inf. | сарафанное радио | bamboo telegraph (MichaelBurov) |
| inf. | сарафанное радио | news on the bamboo (MichaelBurov) |
| inf. | сарафанное радио | grapevine telegraph (Wakeful dormouse) |
| inf. | сарафанное радио | jungle drums (Tutik) |
| inf., humor. | сарафанное радио | bush telegraph (CCDI Alexander Demidov) |
| gen. | "сарафанное радио" | word-of-mouth marketing (Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, is an unpaid form of promotion–oral or written–in which satisfied customers tell other people how much they like a business, product, service, or event. According to Entrepreneur Media, word-of-mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation. Wiki Alexander Demidov) |
| gen. | сарафанное радио | marketing buzz (Marketing buzz or simply buzz – a term used in word-of-mouth marketing – is the interaction of consumers and users of a product or service which serves to amplify the original marketing message, a vague but positive association, excitement, or anticipation about a product or service. Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media. The term refers both to the execution of the marketing technique, and the resulting goodwill that is created. Examples of products with strong marketing buzz upon introduction were Harry Potter, the Volkswagen New Beetle, Pokemon, Beanie Babies, and the Blair Witch Project. Wiki Alexander Demidov) |
| gen. | сарафанное радио | latrine wireless |
| gen. | сарафанное радио | female radio (anahet) |
| chat. | "сарафанное радио" в интернете | word of mouse (Adrax) |
| idiom. | услышать по сарафанному радио | hear something through the grapevine (Wakeful dormouse) |
| idiom. | услышать по сарафанному радио | hear something on the grapevine (An indication that a piece of information (not always reliable) was obtained via an informal contact with a person who was told it by someone else. Wakeful dormouse) |
| gen. | эффект сарафанного радио | watercooler effect (A water cooler effect is a phenomenon, occurring when employees at a workplace gather around the office water cooler and chat. wikipedia.org Андрей Уманец) |
