capital asset pricing model(на основе линейной зависимости между степенью риска [рискованностью] проекта и нормой прибыли или коэффициентом окупаемости)
base price(The most fundamental cost of a good or service to a consumer that does not include common extra fees. In addition to the base price of a product, fees that raise the overall price to buyers are often assessed by sellers for such things as sales tax, shipping charges and extra equipment or supply options. Read more: businessdictionary.comAlexander Demidov)
