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| Russian | English |
| брендирование компании как работодателя | employer branding ("the image of the organization as a ‘great place to work' in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders)." (wiki) Alexander Demidov) |
| брендирование работодателя | employer branding (LiudmilaLy) |
| наилучший работодатель | employer of choice (LiudmilaLy) |