залог конкурентоспособности(Competitive advantage is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. WAD Alexander Demidov)
конкурентное преимущество(An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing facilities that could justify higher prices. This may be achieved by creative advertising, increased product performance, or superior distribution methods. OB&MD Alexander Demidov)
