лояльность потребителей(Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers. In a survey of nearly 200 senior marketing managers, 69 percent responded that they found the "loyalty" metric very useful (WK) Alexander Demidov)
приверженность бренду(Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.comproz.comElina Semykina)
завоевание лояльности потребителей(Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviors such as word of mouth advocacy (WK) Alexander Demidov)
