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| Subject | English | Russian |
| adv. | brand guide | паспорт стандартов (фирменного стиля Alexander Oshis) |
| adv. | brand style guide | брендбук (Technical) |
| gen. | brand style guide | руководство по фирменному стилю (A brand style guide is the primary visual DNA of your company's branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it's a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.  executionists.com Alexander Demidov) |