Выражение встречается в следующем контексте:
Это текст о средствах для волос, их преимуществах, их описание и пр.
Body Specialist is the latest gel to join the Volume line. The gel claims to add volume and texture to hair and is said to be ideal for use during SCRUNCH DRYING as it doesn't weigh the hair down.

Заранее спасибо

A technique for drying your hair which creates a style at the same time. Using a diffuser on your hairdryer, put the dryer underneath and literally scrunch your hair with your free hand.