Subject: donor recruitment Никак не могу понять, что означают donor recruitment and retention в тексте о маркетинговой конференции :( Причем тут доноры?Held at the Royal Geographical Society, London SW7, this one day conference will focus on increasing income through successful donor recruitment and retention. Delegates will gain best practice updates on direct marketing and fundraising – including traditional methods of direct mail, telemarketing, face-to-face, door-to-door and by investing in digital and online marketing. The conference programme also offers insight into new creative thinking for future fundraising campaigns.
|