Слово встречается в следующем контексте:

At present we are preparing a workshop with representatives of the electronics industry to discuss about their activities/plans with respect to the Russian electronics market. Furthermore we plan to discuss the concept of a trade fair:

- product range
- represented companies / brands which should be represented
- association who should support the trade fair
- expected visitors
- marcom activities to promote the trade fair
- press work
- accompanying program (conferences, symposium, forum, round table discussions)

in order to meet the needs of the electronics industry regarding a promissing trade fair.

Заранее спасибо

Извините, сама не до конца все просмотрела.
Marcom - сокращение от marketing communications.
Поторопилась с вопросом)