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или: оптимизация бизнес-процессов? WHY PROCESS ORIENTATION?
Companies today are becoming ever more focused on their business processes, i.e. the set of related activities that create value for the customer. This has several reasons. First, the traditional way of organising companies into separated departments such as marketing, production, service, has shown to require a huge administration to handle issues crossing the departments. That is, considerable resources are allocated to administrative tasks that do not create value for the customer. The business processes, on the other hand, cross the borders of the departments, and facilitate for the companies to focus on the activities that really fulfil the goal - to create customer value. Secondly, a focus on business processes puts the customers in the centre, and when customers demand novel products or services, the companies can faster and easier discover and meet the requirements by adjusting its business processes accordingly. Thirdly, when concentrating on the business processes, the companies can start automate the activities in the processes. This requires that the IT systems of the companies support the business processes in a efficient and flexible way. Fourthly, the growth of Internet has enabled an increased inter-organisational cooperation, exemplified by virtual enterprises, electronic commerce and collaboration, and extended supply chains. Through cooperation, networks of companies become capable of providing products and services that no single company could provide itself. In order to make the cooperation effective, it is necessary to connect the activities and processes of the participating companies
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