the gauge investors

Перевела так:
Он, как ожидают, укажет на высокое пользовательское участие в Snapchat, а не на непрерывный пользовательский рост, как оценивали инвесторы.

tt2 ✉

link 11.02.2017 3:10

высокое... участие
пользовательский рост
as...investors should watch - как оценивали инвесторы
Красиво!

crockodile ✉

link 11.02.2017 8:42

erinerin +1

leka11 ✉

link 11.02.2017 15:00

"высокое пользовательское участие" и "пользовательский рост" - это о чем? )))))))))

"user growth" - рост числа пользователей

"high user engagement with Snapchat" - это о времени, которое пользователи проводят в сети Snapchat
см.
"Snapchat is five times more effective than Twitter and 10 times more effective than LinkedIn at getting users to spend time on the platform on a per-user basis.....Snapchat's ability to spur ***great user engagement stems from its function as a media hub and a way to privately communicate with friends. Snapchat claims that the average active user spends 25 to 30 minutes on the app every day, according to Bloomberg.."
http://www.businessinsider.com/snapchat-users-are-more-engaged-than-any-other-social-media-app-2016-6

leka11 ✉

link 11.02.2017 16:20

кас. "as the gauge investors should watch"

смысл в том, что при оценке компании инвесторам следует обращать внимание не на численность пользователей, а на высокий уровень участия (временных затрат) пользователей
см. ниже

"...Snapchat's user growth has notably slowed over the last few quarters, and Snap expects user growth to continue slowing. Investors expecting Snapchat to reach any size resembling Facebook will be disappointed.

Snapchat's users are highly engaged, however. The company notes the average user opens the app 18 times per day and spends between 25 minutes and 30 minutes per day in the app.
...
That strong engagement implies that Snap has room to improve its average revenue per user. "

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