Subject: гостиничное дело gen. Всем здраствуйтепытаюсь перевести следующее: transforming the Guest Engagement results into the Green Zone Преобразование взаимодействия с гостями отеля в........нечто более лучшее? :) |
Поищите Gallup, hotel, green, yellow, or red zone |
7. Customer Engagement Ritz-Carlton does more than focus on customer service; they use the Gallup CE11 to measure customer engagement. Each month Gallup calls 33 individual guests from each Ritz-Carlton around the world to ask the CE11 questions. Then, the results of the data are posted monthly (with an 18-month rolling average). The data is also used to place each Ritz-Carlton hotel in a green, yellow, or red zone, indicating how effectively it delivers the company’s brand promise. When a hotel performs around the 97th percentile in Gallup’s global competitive database of hundreds of thousands of business units, it is considered world class. But the 97th percentile is the yellow zone. Green-zone hotels – like the Ritz in Cancun – are performing around the 98th-99th percentile. Even Ritz-Carlton’s in the red-zone are performing around the 94th-95th percentile (Michelli, p. 134-135). |
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