Прошу помочь понять фразу из описания индонезийского банка - программа привлечения беднейших слоев - включение их в банк. систему.

After studying digital banking platforms in other countries (for example, Czech Airbank and Activo Bank in Portugal), Djemi Suhenda, deputy president director of BTPN, said “BTPN WOW! has the potential to transform the bank as well as bring more of Indonesia’s unbanked into the formal financial system.
Customer reach today is a lot of push and now it will be pull.

Последнюю фразу не пойму...

Спасибо.

скорее всего имеется ввиду "одна палочка" - минимальный уровень сигнала сотовой связи. То есть для более сложных систем требуется более устойчивая связь. А для этого упрощенного смс-сервиса управления банком достаточно слабого сигнала и работать может на любых тлф выпуска после 1999 г.

про технологию "Unstructured Supplementary Service Data" подробнее:

по-русски:
http://ru.wikipedia.org/wiki/USSD

по-англ.:
http://en.wikipedia.org/wiki/Unstructured_Supplementary_Service_Data

на здоровье

* by 'push[ing]' he means that at present, it requires a lot of effort on the part of the bank to recruit new customers and then keep in contact with them -- as if pushing a vehicle with no petrol along a road;

and that
* by 'pull[ing]' he means that in future it will be easier for the bank to attract new customers and keep in contact with them, than it is now (perhaps because people will be able to access the bank and their accounts online?)

So people will come to the bank rather than the bank having to go to them.

That's my inspired guess, anyway.

'A lot of push' usually suggests 'a lot of effort' -- as in 'Our son's very lazy. Getting him to do anything requires a lot of push on our part'. That doesn't necessarily mean that this is how he's using it, of course.

It's just inspired guesswork by me, though, as we don't know the full context, nor how good his English is. All we know is that he seems to be using non-standard English.

http://www.smartinsights.com/marketing-planning/marketing-models/push-pull-product-distribution-model/

Who knew?

I was going to say that perhaps it's a financial term, in which case I had no idea what it meant. Wrong again. So it's a marketing term.... I've even been looking up this director chappy on Google and YouTube to see what his English was like!

Definitely 10/10 for that. Can I have your autograph please...?

p.s. What Elephant Badge is made of?

http://en.ww2awards.com/award/9#top

I really don't care how it looks like as soon as it is not made of this:

http://africageographic.com/blog/8-unexpected-uses-for-elephant-dung/