Кажется это совместное производство идей. Что-то типо мозгового штурма
What makes our concepting bespoke and effective?Everybody loves a story. Some stories are entertaining, Some stories are informative. The really good stories get shared and talked about. Concepting is about telling authentic stories, about having many conversations — about insights and the actions to achieve them — conversations with co-creators, clients and colleagues, conversations with consumers. At the heart of our concepting process is collaboration. At Web Liquid the creative process is not exclusive to creative teams - it blends media, technology and strategy. Everyday we collaborate, draft, brainstorm and share with internal and external creative teams.
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