Online ads, in contrast, arc more informative, more frank, and judging from anecdotal evidence, much more popular. If there's still any stigma attached to online dating, it's on its way out. Part of this is generational: Young People of Today don't view the Web as dorky (or dangerous) by nature. While everyone has heard scary stories about online romance (beware the pedophiles and married creeps!), the chiding articles, like anti-drug ads, may trigger more curiosity than caution.

остальное слишком сложно
только мюллер знает

may trigger more curiosity than caution. - Могут вызвать больше любопытства, нежели осторожности.