Снова обращаюсь за помощью!
не могу собрать воедино перевод на русский: For the first time in two decades the dominant position of Wheelabrator Allevard was seriously challenged and flatly defeated. Its new rival successfully operated a large plant in an export friendly location, targeting a global market and not only one zone, with a quality product but no frills.

Застряла на этом месте: targeting a global market and not only one zone, with a quality product but no frills.

Заранее всем спасибо за варианты!...