Video licesed rights:
home rental, Home SellThru, Hotel

In the home video industry, sell-through refers to units which are sold directly to consumers, rather than to stores that rent them out. Sell-through priced videocassettes were generally under $30 in the United States, as contrasted with full-priced titles, generally priced at over $80 retail. With the coming of movies on DVD, sell-through pricing became the norm for DVDs in the United States.