Контекст:

Приложение Citibank Trade Finance and Services
Anti-Money Laundering & “Customer Acquisition Due Diligence” Practices and Procedures Guidance

This Citibank Trade Finance and Services Anti-Money Laundering (AML) and Customer Acquisition Due Diligence (CADD) procedures guidance memorandum covers AML processes, customer identification by trade product, red flags by product, business and geography and guidelines for reporting suspicious activities.

The memo is intended to assist the RSCs and trade-capable branches in furtherance of the following key Corporate objectives:
• protect the reputation of Citigroup Inc.;
• protect Citigroup from becoming a victim of illegal activities;
• adhere to AML/CADD practices and procedures;
• assist in the identification of suspicious or potentially illicit activities and to take appropriate action, once suspicious activity is detected, and make reports to government authorities in accordance with applicable law; and
• ensure adherence to the Citigroup Global AML Policy.

Усилия по привлечению новых клиентов, что ли?

Буду признательна за любую помощь

Судя по всему, речь идет о репутации банка, отсюда и содействие в борьбе с отмыванием незаконных денег и юридическая проверка новых/привлекаемых клиентов - Customer Acquisition Due Diligence. Consider this based on further context.

http://mkb.ru/facility/business/card/acquiring.php

А, как Вы думаете, можно назвать PAM - parent account manager и, соответственно, SAM - subsidiary account manager ?
Менеджер по __работе__ с материнской/дочерней компанией ?
Или_ account_ в смысле "счёт" ?