Встречается в этом тексте:
Scottish salmon looks set to become a victim of the latest food scare, after German investigators discovered that one in six brands of the fish for sale in their country was contaminated with a deadly bacterium.

и еще:
Experts said that following this scare, shoppers there will boycott all brands of fish, something which could have major cost implications for Scottish salmon producers.

...

The study, by a German television programme, claimed five of 33 salmon brands it bought from local supermarkets were contaminated with listeria bacteria - germs which can cause blood poisoning or brain inflammation.

Что имеется в виду brand - торговая марка, сорт или что?