•Satisfaction just doesn't cut it anymore
•The emergence of brand sluts as a phenomena
•Why is building a relationship with customers like dating?
•How getting naked can build credibility and deeper engagement
Derek's talk presents a perspective on loyalty that argues for a deeper understanding of the relationship dynamics between your brand, your company, your customers and your communications.

Derek has worked in the advertising business for over 20
years working predominantly from the Agency side with
large multinational Clients, supporting the development
and management of their brands and communications
across the world. His career has particularly specialised
over the last few years on using brand as a unifying force
for building alignment and direction across complex service
organisations.
Derek was an Account Managing Director & Senior Partner
at Y&R in New York, running the Citibank business, before
returning to London to run the Global Vodafone business
for JWT in 2002.
He has recently set up a new Agency offering based upon
‘flat world’ principles, providing solutions unlimited by
geography serviced or discipline expertise provided, calling
upon the wider JWT or WPP networks to plug in specific
support beyond any one office as required.
Today he spends most of his time working with MTS in
Russia, as well as working with ABN AMRO, the global
financial services company with whom he advises and
works with on a range of activities: advertising, internal
communications, sponsorship, amongst other things.
A committed internationalist, Derek grew up in South East
Asia, and has worked in London, New York and Amsterdam.
His wife is from Latin America and his 21 month old son is
currently being encouraged to try and learn 3 languages
simultaneously. Unfortunately Derek doesn’t share his
son’s linguistic aptitude.

а дальше - то что в посте

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