Imagine spending millions of dollars in research and development to develop some of the best and most innovative sports technology products available. Imagine spending as much, if not more, on top marketing and advertising to develop a brand name synonymous with success in the industry. Imagine that feeling of having “arrived” after years of hard work, sleepless nights, and making sacrifices no one ever told you in college you would have to make as an adult. Imagine then, watching a new competitor pop up seemingly overnight who capitalizes on all of your hard work, your blood, sweat and tears, not to mention *equity*, and blast into the marketplace with what they are saying is the “next best” version of your product at a fraction of the price.

Не может же конкурент использовать капитал?

Имущественное право? (тоже не к месту, кажется).

Спасибо