| chief digital officer | главный директор по электронным каналам продаж (Stores no longer stand alone as the only gateway to a brand. They are part of a triumvirate. Physical shops, online experiences, and luxury-level services via text, voice and video all bring consumers and products closer. Our future customers will move freely between online, chat, voice, video and physical stores without thinking about the distinction, and the physical store will showcase human touches and experiences impossible to achieve online. The luxury industry is facing change as its customers embrace the Internet and in particular their mobile phones. Every retail store will change in the next ten years to adapt to the changing purpose of physical retail, but the best stores are not going to disappear, particularly in the luxury sector.; CNN Alex_Odeychuk) |
